“Everyone has a ‘chalta hain’ attitude. The problem is though that due to the lack of training it is impossible for an event organizer to understand the need for certain requirements as simple as a drum throne whose height can be adjusted!”, Naveen Deshpande speaks from bitter experience when he is asked about the problem event organizers in India face. You can almost hear the despair and irritation in the seasoned man’s voice. However, Naveen is clearly not one of those guys who just sits back and complains like there’s no tomorrow! Five years ago, Naveen started juggling his job as an in house RJ in a reputed music store with a part time profession as an artist manager in Mumbai! Five years later, he now leads the formidable Mixtape team, his brainchild and one of the youngest artist and event management start-ups to have made their mark in the Indian music circuit.
Mixtape is associated with some of the biggest names in the business including Scribe, Bhayanak Maut, Monica Dogra,OX7GEN,Vice Versa, Sky rabbit and Donn Bhat + Passenger revelator! Indus creed frontman Uday Benegal fondly recalls meeting Naveen Deshpande way back in 2009. Naveen presently manages both Indus creed and Uday’s acoustic project “Whirling Kalapas”. “Naveen was the right guy for both bands. His operation expanded quickly enough, from a single-dude setup to a fully staffed organisation featuring a bunch of really good people”, Uday seems to be full of admiration for team mixtape. And Uday is clearly not the only satisfied client, Bhayanak Maut adds “Mixtape is professional. That’s why get along with each other!” Donn Bhat+ passenger revelator shares similar sentiments and equates their experience with Mixtape to “having a blast!”.
Naveen clearly believes in celebrating in style, and Mixtape celebrated its fifth anniversary through a unique five city concert featuring some of the best artists from the Mixtape family that spread across the month of June in Mumbai, Delhi, Bangalore, Pune and Chennai, Mixtape@5 turned out to be one hell of an experience! But even after five successful years, Mixtape clearly has no plans of slowing down. “The primary focus has been to change how India and the world consumes independent music being produced in India and to give music producers and bands the recognition any international artist has access to”, Naveen clearly dreams big and we can only hope that in the coming years, the Indian music industry will see more game changers like Mixtape!